SAN DIEGO, CA, UNITED STATES, November 12, 2025 / EINPresswire.com / – Identity theft has officially eclipsed home burglary and carjacking as Americans’ top security concern, according to new national survey data from OmniWatch. The study of 1,172 U.S. adults, conducted by YouGov between September 3–4, 2025, found that roughly two-thirds (66%) worry most about identity theft, when compared to just 25% who cite home burglary and 9% who most fear carjacking.
The rising anxiety underscores a major shift in how Americans perceive personal safety in a digital-first economy—highlighting the widespread and growing impact of cybercrime.
Key Findings
- Nearly half of U.S. families already affected: 47% of Americans report either personal experience with identity theft/scams or knowing someone who has.
- Generational paradox: Only 50% of adults aged 18–34 are most worried about identity theft (among the three types of crimes tested, vs. 76% of those 55+), yet younger adults are also less confident in their ability to spot scams.
- Scam bombardment: 92% of Americans receive suspicious calls, texts, or emails weekly, with more than 4 in 10 (44%) receiving 6 or more scam attempts every week.
- Protection gaps: Despite rising threats, 44% of Americans skip multi-factor authentication; 6% take none of the protective measures tested at all.
- Cybersecurity demographic gaps: Lower-income and less-educated Americans are significantly less likely to use identity protection services, suggesting a widening digital security divide.
“Identity theft is no longer a niche issue—it’s the crime wave of our time,” said Steven Gray, OmniWatch CEO. “This survey confirms what our customers are experiencing daily: scams aren’t just common, they’re constant. Protecting yourself requires both smarter tools and clearer education, especially for younger Americans and historically disadvantaged communities.”
Protection for identity theft, scams, and losses banks won't cover
Standard plan
$7.99
per month
$143.88 $95.88 annually
Save 33%
Select planSee features
Essential monitoring with up to $2M* identity theft insurance and $50K* in scam and ransomware reimbursement
Essential monitoring
- Dark web monitoring
- Data breach notifications
- Malware alerts
- Phishing alerts
- 1 Bureau Credit Monitoring with Instant Alerts**
Financial protection
- Up to $2M in identity theft insurance*
- Up to $50,000 in scam and ransomware reimbursement*
Household Insurance
Scam protection
- AI-powered scam detection tools
Support
- 24/7 identity theft restoration support
- Expert scam agents on call
- Award-winning customer support
Additional monitoring
- Name and address monitoring
- SSN monitoring
- Digital Footprint monitoring
- 1-bureau monthly credit report**
- Daily credit score updates**
Payday Loan Monitoring and Alerts**Home Title Monitoring**
Identity protection tools
- TransUnion® Instant Credit Lock**
- Antivirus (1 device)
- VPN (2 devices)
Malware Blocking
Elite plan
$14.99
per month
$263.88 $179.88 annually
Save 31%
Select planSee features
Essential monitoring with up to $4M* identity theft insurance and $100K* in scam and ransomware reimbursement
Essential monitoring
- Dark web monitoring
- Data breach notifications
- Malware alerts
- Phishing alerts
- 3 Bureau Credit Monitoring with Instant Alerts**
Financial protection
- Up to $4M in identity theft insurance*
- Up to $100,000 in scam and ransomware reimbursement*
Household Insurance
Scam protection
- AI-powered scam detection tools
Support
- 24/7 identity theft restoration support
- Expert scam agents on call
- Award-winning customer support
Additional monitoring
- Name and address monitoring
- SSN monitoring
- Digital Footprint monitoring
- 3-bureau quarterly credit report**
- Daily credit score updates**
- Payday Loan Monitoring and Alerts**
- Home Title Monitoring**
Identity protection tools
- TransUnion® Instant Credit Lock**
- Antivirus (3 device)
- Advanced VPN (2 devices)
- Malware Blocking
Family plan
$19.99
per month
$359.88 $239.88 annually
Save 33%
Select planSee features
Essential monitoring with up to $8M* identity theft insurance and $200K* in scam and ransomware reimbursement
Essential monitoring
- Dark web monitoring
- Data breach notifications
- Malware alerts
- Phishing alerts
- 3 Bureau Credit Monitoring with Instant Alerts**
Financial protection
- Up to $8M in identity theft insurance*
- Up to $200,000 in scam and ransomware reimbursement*
- Household Insurance
Scam protection
- AI-powered scam detection tools
Support
- 24/7 identity theft restoration support
- Expert scam agents on call
- Award-winning customer support
Additional monitoring
- Name and address monitoring
- SSN monitoring
- Digital Footprint monitoring
- 3-bureau quarterly credit report**
- Daily credit score updates**
- Payday Loan Monitoring and Alerts**
- Home Title Monitoring**
Identity protection tools
- TransUnion® Instant Credit Lock**
- Antivirus (3 device)
- Advanced VPN (2 devices)
- Malware Blocking
Why It Matters
The survey paints a picture of a nation under siege from digital crime. Americans face a relentless flood of fraudulent communications, yet remain inconsistent in adopting protective behaviors. This paradox leaves millions vulnerable—particularly younger adults and lower-income households who may underestimate or lack access to effective safeguards.
About the Survey
The OmniWatch Identity Theft Survey was conducted online by YouGov from September 3–4, 2025, among a representative sample of 1,172 U.S. adults. Data were weighted to be representative of the U.S. adult population according to census data.
This guide is published by OmniWatch. Follow OmniWatch on Facebook for ongoing guidance on identity protection, digital safety, and scam awareness.