Identity Theft Awareness
A nation at risk. Explore the data from the OmniWatch Identity Theft Survey to understand who's vulnerable.
Showing data for: 18-34
Key insights for 18-34
Victimization Rate1
40%
Very/Somewhat Confident
71%
Receive ANY Suspicious Comms Per Week
89%
More Concerned About ID Theft2
50%
1 Includes respondents who have personally experienced identity theft or scams, or who know someone close to them who has experienced identity theft or scams.
2 Respondents who are more concerned about identity theft than home burglary or car jacking.
Ability to detect scams before losing money
Survey data for respondents: 18-34
Cybersecurity habits
Survey data for respondents: 18-34
Average scam victimization rate in America
47% have experienced identity theft or scams directly or indirectly
Volume of suspicious calls, texts, or emails
92% of Americans receive at least 1 scam attempt per week
Top concern for Americans
On average, 66% worry most about identity theft — the highest concern out of these three threats
Methodology
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,172 adults. Fieldwork was undertaken between 3rd - 4th September 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
- * Restrictions and exclusions apply. Click here to read full details of insurance coverage. Residents of New York receive $1 million of coverage and are not eligible for ransomware coverage. Click here for New York insurance summary.
- ^ These features require you to authenticate your identity with TransUnion. This will not impact your credit score.
- ◊ Elite Plan includes a combined maximum benefit of $50,000: $25,000 for scam protection and $25,000 for ransomware protection. Coverage is in addition to, and does not reduce or limit, ID theft insurance.
- † Family Plan: Scam and ransomware protection coverage up to $100,000, the aggregate limit (up to $50,000 per adult member: $25,000 in scam protection and $25,000 in ransomware protection). Family plan primary member may share insurance coverage with household members.
- || This feature is included on the OmniWatch Elite and OmniWatch Family Plan.