Identity Theft Awareness
A nation at risk. Explore the data from the OmniWatch Identity Theft Survey to understand who's vulnerable.
Showing data for: 18-34
Key insights for 18-34
Victimization Rate1
40%
Very/Somewhat Confident
71%
Receive ANY Suspicious Comms Per Week
89%
More Concerned About ID Theft2
50%
1 Includes respondents who have personally experienced identity theft or scams, or who know someone close to them who has experienced identity theft or scams.
2 Respondents who are more concerned about identity theft than home burglary or car jacking.
Ability to detect scams before losing money
Survey data for respondents: 18-34
Cybersecurity habits
Survey data for respondents: 18-34
Average scam victimization rate in America
47% have experienced identity theft or scams directly or indirectly
Volume of suspicious calls, texts, or emails
92% of Americans receive at least 1 scam attempt per week
Top concern for Americans
On average, 66% worry most about identity theft — the highest concern out of these three threats
Methodology
All figures, unless otherwise stated, are from YouGov Plc on behalf of OmniWatch. Total sample size was 1,172 adults. Fieldwork was undertaken between 3rd-4th September, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
- * Restrictions and exclusions apply. Click here to read full details of insurance coverage. Residents of New York receive $3 million of coverage and are not eligible for ransomware coverage. Click here for New York insurance summary.
- ^ These features require you to authenticate your identity with TransUnion. This will not impact your credit score.
- ◊ Elite Plan includes a combined maximum benefit of $100,000: $50,000 for scam protection and $50,000 for ransomware protection. Coverage is in addition to, and does not reduce or limit, ID theft insurance.
- † Family Plan: Scam and ransomware protection coverage up to $200,000, the aggregate limit (up to $100,000 per adult member: $50,000 in scam protection and $50,000 in ransomware protection). Family plan primary member may share insurance coverage with household members.
- || This feature is included on the OmniWatch Elite and OmniWatch Family Plan.